Last Day - Santa Rosa Store Closes Today!

Today will be the final day of the Store Closing Sale in Santa Rosa - 2790 Santa Rosa Avenue. The store will close at 4pm today, Sunday, January 23rd.

I've received a number of calls and emails from people looking for specific items. Honestly, it's been too crazy and busy to be able to confirm in stock items. Several times, we've turned our back on something, only to have a customer swoop in and buy it!

There are still a huge number of items in stock, and even if what you are looking at doesn't have a specific sale price, you still save because we are paying the sales tax!

Yes - after you put together an armload (or truck load) of the best deals on fishing, fly fishing and hunting you can manage - We Pay the Sales Tax!

This absolutely ends today at 4pm - it is the LAST DAY to save this big!

So, don't delay - head down to the Santa Rosa location at 2790 Santa Rosa Avenue right now - bring a friend to help carry out the best possible deals!

*If you have have a rifle or shotgun which is to be picked up and will not be able to make it to the shop before Sunday, we will be on site during the following week for clean up and fixture sales. You will need to coordinate with us for pickup during this time. As of Februray 1, 2010, all firearm pickups and transfers will be available in our San Rafael store at 902 Third Street.

Final Two Days - Santa Rosa Closes Sunday!

What are you waiting for?

The deals are hot, discounts are deep and there's still a ton of great gear at incredible prices.

Not only that, but after you put together an armload (or truck load) of the best deals on fishing, fly fishing and hunting you can manage - We Pay the Sales Tax!

In other words, today and tomorrow are the last days to save this big!

So, don't delay - head down to the Santa Rosa location at 2790 Santa Rosa Avenue right now - bring a friend to help carry out the best possible deals!

The Santa Rosa store will be closing down at the end of business day Sunday, January 23*.

*If you have have a rifle or shotgun which is to be picked up and will not be able to make it to the shop before Sunday, we will be on site during the following week for clean up and fixture sales. You will need to coordinate with us for pickup during this time. As of Februray 1, 2010, all firearm pickups and transfers will be available in our San Rafael store at 902 Third Street.


Right Now - Final Two Days:

We have gone through our inventory and marked selected items as low as 50-70% OFF the regular price. Any previously discounted fly fishing clothing has been slashed again - as much as 50% off! We will be continuing to slash prices until the doors close on Sunday.

40% OFF all General Tackle - lures, line, weights, swivels, nets and gear
40% OFF all Conventional fishing rods (not fly rods)
40% OFF All Tying Material, hooks, tying vises and accessories
40% OFF All Fly Fishing Accessories
40% OFF All Knives

All Flies ONLY ONE DOLLAR!

20% OFF all Camouflage Clothing (also at San Rafael!)
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle and "Blue Box"
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses)
20% OFF all Decoys (also at San Rafael!)
20% OFF all Hunting Waders (also at San Rafael)
15% OFF all Gun Safes and Cabinets
40% OFF all Other Hunting Accessories & Cleaning Supplies

20% OFF all New Books in stock

Great deals can be found in all departments - fly fishing, hunting and regular fishing.

And don't forget the Huge Book Sale going on in our San Rafael store:
All NEW BOOKS - 20% OFF!
All USED BOOKS - 50% OFF!

FIXTURES & DISPLAYS - we will be selling off fixtures, cases, grid wall, slat wall, storage racks, rod racks, clothing hangers and peg hooks from our Santa Rosa location. We also have grid wall and items which we have used at consumer shows over the years which we will be selling off.
If you are interested in fixtures or similar items, please feel free to email editor@westernsportshop.com

Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways, "holds" or partial payments on sale items. Credit cards or cash only. All items sold "as-is". No exchanges or returns on sale items.

No Tax Sale Starts Today

(click for full size)

Find an armload (or truckload!) of the best deals in the store, the great gear we stock, any item in our Santa Rosa store and, starting today, we pay the sales tax!

Starts today, Wednesday January 19 and runs through end of business Sunday, January 23.

Starting today through the end of business on Sunday, January 23rd, we will pay the sales tax on every purchase made at the store. So, find an armful of bargains - tons of items 20-50% off and many items reduced to ridiculously low prices - and great gear throughout the store, and pay not one penny of sales tax!

All the discounts below are in effect right now:

We have gone through our inventory and marked selected items as low as 50-70% OFF the regular price. Any previously discounted fly fishing clothing still in stock has been slashed again - as much as 50% off!

50% OFF all Women's sized waders and wading boots in stock
40% OFF all General Tackle - lures, line, weights, swivels, nets and gear
40% OFF all Conventional fishing rods (not fly rods)
40% OFF All Tying Material, hooks, tying vises and accessories
40% OFF All Fly Fishing Accessories
40% OFF All Knives

All Flies ONLY ONE DOLLAR!

20% OFF all Camouflage Clothing (also at the San Rafael store!)
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle and "Blue Box"
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses)
20% OFF all Decoys (also at down at San Rafael!)
20% OFF all Hunting Waders (also at San Rafael)
15% OFF all Gun Safes and Cabinets
40% OFF all Other Hunting Accessories & Cleaning Supplies

20% OFF all New Books in stock

Great deals can be found in all departments - fly fishing, hunting and regular fishing.

And don't forget the Huge Book Sale going on in our San Rafael store:
All NEW BOOKS - 20% OFF!
All USED BOOKS - 50% OFF!

Also - we will be selling off fixtures, cases, grid wall, slat wall, storage racks, rod racks, clothing hangers and peg hooks from our Santa Rosa location. If you are interested in fixtures or similar items, please feel free to email editor@westernsportshop.com

Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways or partial payments on sale items. All items sold "as-is". All sales final.

Serious Savings in Santa Rosa - Starts NOW!

click ad for full size

New stuff in stock. The deep discounts start right now.
Selected items are 50-70% off of retail.

We need to seriously reduce inventory, as well as clean out the back room and overstock. Now is the time to come to our Santa Rosa location at 2790 Santa Rosa Ave.

Stock up that tackle box and gear bag:

40% OFF all General Tackle - lures, line, weights, swivels, nets and gear
40% OFF all Conventional fishing rods (not fly rods)
40% OFF All Tying Material, hooks, tying vises and accessories
40% OFF All Fly Fishing Accessories
40% OFF All Knives

All Flies ONLY ONE DOLLAR!

10% OFF our already low prices on all new firearms in stock at our Santa Rosa store

$20 OFF ANY full case (10 boxes) of Steel Waterfowl Ammunition

20% OFF all Camouflage Clothing
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle and "Blue Box"
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses), rings and bases
15% OFF all Decoys (also at San Rafael!)
15% OFF all Hunting Waders (also at San Rafael)
15% OFF all Gun Safes and Cabinets

20% OFF all New Books in stock

Great deals can be found in all departments - fly fishing, hunting and regular fishing. As we get more room on the sales floor, we will be adding more items - come on by now for the best selection of hot deals and make sure you come back to see what has been added! New items will be showing up througout the next weeks.

And don't forget the Huge Book Sale going on in our San Rafael store:
All NEW BOOKS - 20% OFF!
All USED BOOKS - 50% OFF!

Also - we will be selling off fixtures, cases, grid wall, slat wall, storage racks, rod racks, clothing hangers and peg hooks from our Santa Rosa location. If you are interested in fixtures or similar items, please feel free to email editor@westernsportshop.com


Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways or partial payments on sale items. All items sold "as-is". No exchanges or returns on sale items.

Santa Rosa Sale Continues

We are still getting quite a few questions about the status of the Santa Rosa store. If you don't subscribe to our email newsletter, you may have missed the official announcement:

We have come to the difficult decision to close our Santa Rosa location. With the general economy idling, it makes sense to focus our resources on the San Rafael store only. We will be closing our Santa Rosa store at the end of January when our lease ends at that location.

Luckily, our most important asset - the knowledgeable anglers and hunters who make up the Western Sport Shop staff - will be joining us in the San Rafael store as we recombine operations in 2011.

My hope is that you will have the opportunity to continue to rely upon us as your hunting, fishing and fly fishing destination.

If you only shop in the San Rafael store, not much will change, except you may notice some new (and old) faces behind the counter in the new year.

For Santa Rosa customers, there are a few things to be aware of:
- All Western Sport Shop Gift Certificates and store credits will be honored at the San Rafael store.
- Any firearm pickups must be made in Santa Rosa before January 24th. Any pickups after that time will take place in the San Rafael store.
- Any warranty issues on items purchased in Santa Rosa can be taken care of through the San Rafael store.

Obviously, we are sad to have to close the Santa Rosa store, but feel that it is best for us overall.

The good news for you is that we need to reduce a good chunk of inventory from the Santa Rosa location. After the rush of Christmas, we have been going through all of our inventory, back room stock and items which - quite literally - we had forgotten we had. It all needs to be reduced, so it is time to act! We are discounting inventory in the Santa Rosa store up to 50% OFF of our regular low price. Great deals can be found in all departments - fly fishing, hunting and regular fishing. As we get more room on the sales floor, we will be adding more items - come on by now for the best selection of hot deals and make sure you come back to see what has been added!

Here are the highlights:

30% OFF all General Tackle
30% OFF All Tying Material
30% OFF All Fly Fishing Accessories
All Flies ONLY ONE DOLLAR!
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle and "Blue Box"
15% OFF all Camouflage Clothing (also at San Rafael!)
15% OFF all Decoys (also at San Rafael!)

Plus, here are a few special deals for the readers of this blog:
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses), rings and bases
15% OFF all Hunting Waders
20% OFF all New Books in stock
50% OFF all Used Books in stock

And don't forget the Huge Book Sale going on in our San Rafael store:
All NEW BOOKS - 20% OFF!
All USED BOOKS - 50% OFF!

Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways or partial payments on sale items. All items sold "as-is". No exchanges or returns on sale items.

Santa Rosa Sale UPDATE

Just in case you didn't see the ad in the Santa Rosa Press Democrat this week - here's a copy:



You can click on it to see the current deals to be found at our Santa Rosa Store Closing Sale. Here are the highlights:

30% OFF all General Tackle, All Tying Material, All Fly Fishing Accessories
All Flies ONLY ONE DOLLAR!
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle, "Blue Box"
15% OFF all Camouflage Clothing (also at San Rafael)
15% OFF all Decoys (also at San Rafael)

Plus, here are a few special deals for the readers of this blog:
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses), rings and bases
15% OFF all Hunting Waders
20% OFF all New Books in stock
50% OFF all Used Books in stock

Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways or partial payments on sale items. All items sold "as-is". No exchanges or returns on sale items.

Carlo Bongio Fly Tying Video

Even with the Big Fall Sale happening this week, our fishing and fly departments continue to be busy with folks enjoying the lengthy summer fishing season this year. As we look towards fall, Santa Rosa Fly Department Manager Carlo Bongio is beginning to set his schedule for fly tying classes (and other "On The Water" clinics as well!)

Recently, a video crew from the Santa Rosa Press Democrat caught up with Carlo and put together this excellent video -



If you are interested in signing up for Carlo's next class, give him a call at our Santa Rosa store - 707-542-4432. Thanks for watching!

Russian River Steelhead Clinic Dates Set

The rains are here, conjuring up anticipation of fall runs on the coastal waters. It is some of the more challenging fly fishing , and there's no better way to learn the intricacies of it than to attend one of the always-sold-out Russian River Steelhead Clinics by Carlo Bongio of our Santa Rosa store. Carlo has just announced three dates for this one day clinic - Saturday, November 21st, Saturday, December 12th and Saturday, January 16th.

Steelhead fishing with a fly is truly a graduate school for anglers. Make no mistake, this is technically challenging fishing. But, when your first (or 50th!) steelhead takes your carefully drifted fly and rockets away like a freight train, the hours of casting and working the waters are sure to be forgotten.

Though many lament how the Russian River has changed over the past decades, there have been many improvements in the fishery, with between 5,000 and 10,000 steelhead returning each winter. It is an ideal place to learn how to pursue this winter-run fish, and techniques learned in this class are applicable to almost any waters. Carlo has optimized the timing of this course to maximize the possibility of hooking one of these hard-fighting fish.

Carlo Bongio has fished the Russian River in bad years and through tremendous runs. His careful note-taking and observations have made allowed him to consistently catch and release steelhead on the Russian River for over 30 years. His extensive knowledge and easy teaching style will unlock the secrets of this near-mythic fish.

As mentioned, these clinics fill up extremely quickly, and are subject to minor date changes due to water levels and conditions. For more information, please download our info/signup sheet by clicking below:

Or, if you have specific questions, contact Carlo at the Santa Rosa store - 707-542-4432.

Fly Fishing For Shad Clinic - May 9th

This clinic always fills fast, so don't delay!

On the Water Clinic - Shad Fishing
Saturday, May 9th 2009
The anadromous American Shad is a fly fisher's dream. When hooked, shad's aerial displays are reminiscent of a tarpon or steelhead's flight. The shad runs as powerfully as a salmon, and shows a tremendous amount of endurance. Shad hit flies with reckless abandon and attack with such shuddering strikes that you may find them arm-numbing. This day-long clinic will give you the tools you need to effectively pursue and catch this most challenging and exciting of gamefish on a fly rod.

What Is Covered in this Clinic:
Wading Techniques
Fly Selection
Reading the Water for Best Results
Casting & Fishing Shooting Heads
Presentation Techniques for Shad (which work well for steelhead too!)
*Plus - Russian River Hot Spots

General Information & Fees:
Clinic Meets at the Santa Rosa Western Sport Shop - 2790 Santa Rosa Ave.
Limited to 8 attendees.
Reservations required.

Clinic Fees: $125/person

Please note: This clinic requires wading to be most effective. Attendees should have mastered basic casting techniques & be familiar with basic fly fishing equipment. For more information, please contact Carlo Bongio at the Santa Rosa store (707) 542-4432

For more information a flyer for this clinic is avalable here -
www.westernsportshop.com/anonftp/pub/ShadClnc.pdf

Talking Turkey One More Time!

Last weekend was another great clinic for Spring Turkey Hunters! Turkeys -- watch out... Season Opens on March 28th!

Curt Wilson from Zink's Calls gave an "All Star" clinic covering the behavior of the Boss Tom, with special attention on how he keeps an eye on the hens.

A good group of hunters in the clinic had good questions and gave great feedback. Thanks again Curt! - We all have learned a lot in each of the seminars, but no one has had the detail about these stages. (And if you want to hear the short version, drop by the San Rafael store and speak with me - I'll be happy to give you more details.)

We first brought in the Zink calls back during duck season, and we'd heard very good things about their turkey slates and diaphragm calls. We had a chance to demo a number of them, and they have grown to be one of our favorite calls - as an added bonus, the slates come with the Zink Turkey Hunting DVD!

Next and final preseason clinic for the 2009 Turkey Season is at our Santa Rosa store on March 14. Tory Giorgi of Bass 'N Boars is the guest speaker. He has a great sense of the local areas and gives excellent advice. To reserve a spot, call 707-542-4432 - this is the last prep clinic before the spring turkey hunting season opens!

FREE Fly Tying Clinic - Saturday - Santa Rosa!

Santa Rosa - 707-542-4432
Saturday, March 14 - 10:30 AM
Instructor - Carlo Bongio

Beginning Fly Tying
An introduction to tying your own flies. All materials provided.

Spring Cleaning in the All Departments

Every day brings us a little closer to the spring seasons - it's always great to see some weeks of rain after such a dry fall and winter. Those fat, wet drops hitting the hills mean prime early season conditions, in addition to banking a bit of much-needed water.

Like the rising levels in the reservoirs, our back room is starting to fill up with the first shipments of spring gear. New reels from Shimano, rod & reel outfits, specialty hooks and lures have all started arriving and we're getting things out onto the floor as quickly as we can.

This means that there are more than a few bargains to be found on the sales floor as we make room for new stuff. The next few weeks is a great time to take advantage of our "Pre-Spring Cleaning!"

Plus, the California State Sales Tax changes on April 1st. We'd rather see you put that extra percentage into flies, lures, line or gear!

All Flies - 30% OFF! This Fly Sale will end soon - right now, there are a ton of great patterns and styles. We're simply overstocked on certain sizes. Now is a great time to stock up on all fly patterns in stock!

Discontinued Fly Rods - Serious discounts on rods with cosmetic changes or model changes for 2009. There are still a number of Sage, Winston, Scott and Redington fly rods which fish fine, but have changed for this year. All rods come with a full factory warranty.

Selected Fly Lines - 30% OFF! Spey and traditional lines with packaging changes or other differences - look for the display in the store.

Spring Cleaning "HALF OFF!" Stuff -- Selected Umpqua leader and tippet, all kinds of various tying materials and selected Tiemco Hook styles at half off.

All items are subject to prior sale. Strictly limited to stock on hand. That sort of stuff. So, don't wait - get on down to the store near you and take advantage of these deals (and more!)

Turkey Seminars - Reserve Your Spot!

Big Thanks go out to Tony Giorgi of BASS' N BOAR Guide Service. Tony gave Saturday's A to Z on Spring Turkey Hunting clinic up at the Santa Rosa store. He covered a wide range of necessary tips and special tricks to a good group of interested customers. We learned a lot as well - it's great to get practical feedback from another person who is as crazy about spring birds as we are.

There is hope for those of you who missed that clinic - Tony will be back at the Santa Rosa store for another A to Z on Spring Turkey Hunting presentation on Saturday March 14 at 10AM.

But, don't volunteer to do all your Saturday chores the week before, because the San Rafael store will be hosting Curt Wilson of Zink calls this Saturday, March 7th at 10 am. Curt is one of the most successful hunters we know, with excellent calling techniques.

There is no charge for either of these seminars, but the way they are starting to fill up, there may not be room for everyone - best to call the store to reserve your spot. (And, hey, it's ok if you want to go to both!)

Get your calls out there's only 27 days left till the opener. Have you patterned your chokes this season. Lots of new ammo out there this year.

Upcoming Santa Rosa Free Mini-Clinics

These free Mini-Clinics are ongoing at Western Sport Shop. Duration times are e, depending upon how many anglers and interested students attend. You can simply show up to attend, but if you can call the store to register, it will help us get an idea of how many to expect. Thanks and hope to see you there!

Santa Rosa - 707-542-4432
Saturday, February 14 - 10:30 AM
Instructor - Carlo Bongio

Tackle Rigging for Steelhead
Covers typical rigging and tackle strategies for both spinning and conventional gear. Clinic runs approximately 30 - 45 minutes.

Santa Rosa - 707-542-4432
Saturday, March 14 - 10:30 AM
Instructor - Carlo Bongio

Beginning Fly Tying
An introduction to tying your own flies. All materials provided.