More Father's Day Deals!

I just got off the phone with Sage, who let me know that they will be upgrading the Z-Axis "Single Hand" Series of rods for the upcoming season (2012 - yes, the tackle year rolls over waaay too early!). What that means is that for any Z-Axis that is not a Spey rod or Switch
rod, you can save 30% off the regular price if you say you saw it in the Email Newsletter! Do not wait - with a discount like that, you can be sure that people will be rushing down right now. (Sorry - no lay aways on these items - no "holds" either. Stock limited to rods on hand
and do not include Z-Axis Switch or Spey series rods.)

If you are more interested in conventional tackle, all Penn Spinfisher Series spinning reels are 20% off. These are geared towards saltwater applications, and have long been the standard by
which saltwater spinning reels are judged - strong drag, anodized spool and quality hardware.
Choose from the 550, 650, 750, 850 or 950 models - again - limited to stock on hand!

It's always great when the gift you give gets used every day. We all love the various styles
and engraving on the M-Clip money clips - trout patterns, fish engraving and a bunch of other features. You have to see this item to believe it - they took a look at your grandfather's money clip and said, "hey, let's do this RIGHT!" and came up with a tenacious spring, slide-out handles for better leverage and the artistic anodization. This is a very popular item, but it's one of those things that we realized we were overstocked on when we incorporated the Santa Rosa store inventory - our overstock is your savings - for an extremely limited time, you can get any model in stock for 50% OFF!

Need some more suggestions? Ask any staff member or start with these suggestions:
Fly Department:
Tackle organizing gear packs from Fishpond, "Taco" wader bag from Simms, a wide array of waterproof fly boxes, wading staffs, Sage's amazing gear bag, Simms "No Fly Zone" mosquito repelling shirts and hats, Abel pliers, Redington Delta disc drag reels, fly fishing sungloves, Action Optics polarized sunglasses (with some discontinued styles up to 50% off!), fly selections for any species, Oasis fly tying organizers and much more!

Fishing Department:
Brand new Cedros spinning reels, Shimano Curado baitcasting reel (take $20 off if you mention this newsletter!), Grundens commercial grade foul weather gear, new Kokanee trolling rods, Shimano Trevala trolling rods, P-Line saltwater pliers, Spectra Hollow-core splicing kit (with instructional DVD), SKB long range tackle boxes (all on sale!), Kershaw filet knives and more!

Hunting Department:
High quality cleaning equipment by ProShot, Camo gloves, vests and jackets (all at great prices!), ground-mount trap thrower, dog training equpment, Browning Safes, Swiss Army, Kershaw,
Buck and Browning knives, Leupold scopes and optics, Filson shooting glasses (half OFF!), Amazing quality M-Clip money clips (also half off!) and much more.

PLUS, our HUGE book sale is still going on!
Take 20% off any new book in stock and ALL used books are 50% off!

Throughout the store, you'll find special buys and bargains which will help you maximize your dollar this Father's Day - so don't delay and we'll see you at the shop!

Spring Cleaning in the All Departments

Every day brings us a little closer to the spring seasons - it's always great to see some weeks of rain after such a dry fall and winter. Those fat, wet drops hitting the hills mean prime early season conditions, in addition to banking a bit of much-needed water.

Like the rising levels in the reservoirs, our back room is starting to fill up with the first shipments of spring gear. New reels from Shimano, rod & reel outfits, specialty hooks and lures have all started arriving and we're getting things out onto the floor as quickly as we can.

This means that there are more than a few bargains to be found on the sales floor as we make room for new stuff. The next few weeks is a great time to take advantage of our "Pre-Spring Cleaning!"

Plus, the California State Sales Tax changes on April 1st. We'd rather see you put that extra percentage into flies, lures, line or gear!

All Flies - 30% OFF! This Fly Sale will end soon - right now, there are a ton of great patterns and styles. We're simply overstocked on certain sizes. Now is a great time to stock up on all fly patterns in stock!

Discontinued Fly Rods - Serious discounts on rods with cosmetic changes or model changes for 2009. There are still a number of Sage, Winston, Scott and Redington fly rods which fish fine, but have changed for this year. All rods come with a full factory warranty.

Selected Fly Lines - 30% OFF! Spey and traditional lines with packaging changes or other differences - look for the display in the store.

Spring Cleaning "HALF OFF!" Stuff -- Selected Umpqua leader and tippet, all kinds of various tying materials and selected Tiemco Hook styles at half off.

All items are subject to prior sale. Strictly limited to stock on hand. That sort of stuff. So, don't wait - get on down to the store near you and take advantage of these deals (and more!)

Redington Inventory Finds - Gotta Get'em Out!

When you run a couple busy stores, the inventory audit season is when you start to find the odds and ends that you knew you had... In our case, we've come across some Redington RS3 5 weight rods that we thought we had run out of. These moderate action trout rods are four-piece, come with a full factory warranty and tube and make great primary rods (or a nice backup rod to stow along). Originally $200, this last batch is priced at $100 each and will probably go very quickly.

We also have a few (not as many) of the faster action CPS fly rods left at 30% Off. I think the 8 and 9 weights are already gone, but there are others.

Currently, these are available in both stores, but you should call first to make sure it's still there when you read this. If you can't get into the stores, these can be ordered via our online store - the Closeout section is here. As you guessed, all this stuff (like the Ross Momentum Fly Reel sale) is strictly limited to stock on hand, first-come-first-served. So, don't delay!