Final Friday at the San Rafael Store

San Rafael Store Closing Saturday, January 28 @ 4 pm
FINAL DAYS – LOWER PRICES – ALL FIXTURES FOR SALE

We are down to the final days of our Store Closing Sale –
we will stop selling product in our 902 3rd Street location at
4 pm on Saturday, January 28.

We have spent the last day going through our attic, bringing
down fixtures and racks, putting them out on the sales floor
and pricing them. They are now priced and available for purchase.
(Please note – some items may require a pickup after Saturday).
All fixture sales are cash only, with all items sold “as-is”
and all sales are final.

We have rod racks, clothing displays, free standing slatwall
fixtures, glass display cases, folding chairs, boxes of peg
hooks for pegboard and slatwall, book cases, a-frames, lighting
fixtures and much more. Obviously, we have fly displays as well,
so if you bought a ton of flies from us and need a way to display them,
we can set you up.

In terms of merchandise left in stock:

All remaining inventory is AT LEAST 50% OFF the original price.
Many items are marked down even further. We are also selling off
the opened spools of bulk fishing line at significant discount. There's no delicate way to put this - we need to sell everything to the walls, so it's time to stock up!

All freshwater flies are now 50 cents each. Quality flies simply aren't sold that cheaply. Good patterns and prime sizes are available.

All books are now 70% OFF – even the new titles!

We will continue to sell CA Fishing Licenses (sorry - regular price on those!)
until through Saturday - bring in your last year's fishing license (or photo ID)
and we'll get you squared away.

So - please come on down now and take advantage the last few days.

Once again, thank you all for your patronage and support over the years.

Words cannot express how much we have enjoyed meeting you.

All the best,

Jim

http://www.westernsportshop.com

Store Closing Sale Update - 40% OFF General Merchandise!

Our Store Closing Sale is still going on - though there are less items to choose from, the discounts are even bigger! Now is the time to stock up on tackle, fly fishing gear, hunting accessories and more!

San Rafael Store Closing
General Stock Items* 40% OFF!
Email List Advance Announcement

*40% Off excludes Firearms and some Ammunition

==============================

As we posted earlier, we have been attempting to find a new owner for the
Western Sport Shop, a search which has remained unsuccessful. Rather
than continue operating, we will be closing Western Sport Shop by the
end of January, 2012.

While we are still hopeful that a buyer may still be found, we are taking
immediate steps to drastically reduce our inventory. All items
in all departments (except for firearms and some ammunition)
will be discounted 40% off the original price. Over the past few days,
we’ve also gone through our back room inventory and have marked selected items
down significantly below our cost – there are savings of up to 50 – 80% off of the original
prices - look for the sale tables and highlighted displays.

All sales are final and all items are sold “as-is”.

A few of the specific bargains include:
ALL FRESHWATER FLIES – BUCK-A-BUG!
ALL SALTWATER FLIES – HALF OFF!
ALL REMAINING CLOTHING - AT LEAST HALF OFF!
ALL CASTAIC Swim Baits –HALF OFF!
ALL APEX LURES, OCEAN SALMON LURES & RIGS – HALF OFF!
ALL BRAID BELTS & GLOVES – HALF OFF!
ALL NEW BOOKS – 40% OFF the Regular Price!
ALL USED BOOKS – HALF OFF the Used Price!

ALL FIREARMS ARE ON SALE - Benelli VINCI Shotguns are BELOW OUR COST!
Look for the “HOT LIST” of Sale Rifles and shotguns in the gun department.

Please feel free to forward this to your fishing, fly fishing and hunting
partners who might be interested.

If you have outstanding credit balances or gift certificates, this is
a great time to take advantage of your increased buying power!

We will continue to sell California Hunting and Fishing Licenses until
at least January 25th.

We will be starting to sell fixtures and displays after January 18,
2012. If you are interested in displays, please call 415-226-9770 and
leave your name and phone number to be contacted.

===================================

Sale Starts TODAY - Save Big on Fall Goods - Plus Deals in all Departments

FALL SALE STARTS NOW!!

Today through Wednesday, September 15!

It’s been a crazy late summer season -- ocean salmon have come back big
time and folks have been buying bait, sinkers and lures like mad! The
copious amounts of late snowmelt and spring rains have made the stream and
Sierra fishing continue with vigor, while the bass fishing has been wide
open. Basically, no matter where you go, good things are happening!

All of which has made it a little difficult to focus on the fact that
Waterfowl Season is fast approaching! So, to give you a reminder and a
little head start - The 2011 Fall Shooting Sports Super Sale starts RIGHT
NOW!

You probably already know that our everyday low price is better than most
stores’ "sale" pricing. But, for this event, we roll prices back to the
lowest levels we possibly can - which makes it the perfect time to stock up
on what you'll need for a great duck season, dove or clay shooting or
whatever season is the big circled date on your calendar.

(And you probably already know that we are a DFG License Agent*, and can get you set up for the new California Hunting Licenses, plus Federal Duck Stamps)

Plus, if you come down to the shop today - Saturday, September 10 - you can meet with
representatives from California Waterfowl Association – find out about their
efforts to maintain habitat and duck populations in our state! If you
aren’t a member, it’s a great opportunity to join!

For starters - we know you need steel ammo!

Best Pricing of the Season on Kent Fasteel Waterfowl loads!
K1235ST40-BBB - 4 12ga 3.50" 1550fps reg. $19.99
WFD Sale! - $18.49
K1235ST36-BB - 3 12ga 3.50" 1625fps reg. $19.99
WFD Sale! - $18.49
K123ST36-BBB - 4 12ga 3" 1425fps reg. $14.99
WFD Sale! - $13.99
K123ST32-BB - 6 12ga 3" 1560fps reg. $14.49
WFD Sale! - $13.49
K122ST36-3, 6 12ga 2.75" 1300fps reg. $13.99
WFD Sale! - $12.99
K122ST32-BB - 3 12ga 2.75" 1425fps reg. $12.99
WFD Sale! - $11.99
K122ST30-BB - 4 12ga 2.75" 1550fps reg. $12.99
WFD Sale! - $11.99
K203ST24-2 - 4 20ga 3" 1550fps reg. $13.49
WFD Sale! - $12.49

Tired of that budget lead loads that don’t cycle or pattern consistently?
Try the Kent Ultimate Fast Lead
K122UFL36-4, 6, 7.5 12ga 2.75" 1350fps reg. $11.99
WFD Sale! - $10.99
K202UFL28-6, 7.5 20ga 2.75" 1255fps reg. $11.99
WFD Sale! - $10.99
K162UFL28-6, 7.5 16ga 2.75" 1220fps reg. $12.99
WFD Sale! - $11.99 (Limited Availability!)

Many sporting clays or other target areas are now requiring steel shot –
We strongly recommend the Kent Target Steel
K122TST28-7 12ga 2.75" 1290fps reg. $9.99
WFD Sale! - $8.99
K202TST24-7 20ga 2.75" 1215fps reg. $9.99
WFD Sale! - $8.99


Even though we've found the KENT Fasteel to be the some of the best and most
reliable loads, we know that ammo choice is important - so we've got a wide
variety of Hevi-Steel, Hevi-Shot, Tungsten loads, Federal Black Cloud and
more - still not quite right? Then make your order this weekend - lock in
the Fall Super Sale pricing, and we'll get it for you in time for the
opener. Just talk with any Western Sport Shop team member at the store.

How about decoys? We’ll be honest – it looks like availability on decoys
will be spotty this year – There have been some problems getting the very
popular green wing and widgeon decoys from Greenhead, and we’re actively
working with other manufacturers to find these. Check with us for updates
in the coming weeks.
But, here’s what we do have! DEALS ON DECOYS!
70002 - Hot Buy Magnum Mallards - half dozen reg. $49.99
WFD Sale! - $42.99
70003 - Hot Buy Mallards - dozen reg. $45.99
WFD Sale! - $39.99
73032 - Over-Size Pintails - half-dozen reg. $62.99
WFD Sale! - $52.99
73039 - Over-Size Blue Bills - half-dozen reg. $59.99
WFD Sale! - $44.990
73049 - Over-Size Canvasback - half-dozen reg. $59.99
WFD Sale! - $49.99
7108# - Speck, Snow, Canada Goose Floaters reg. $99.99
WFD Sale! - $84.99
28030 - Guides Choice Win-Duk air-driven attractor! reg. $52.99
WFD Sale! - $39.99

And all decoy bags in stock are 20% OFF this weekend!


Now, if you just like to fish or fly fish for 12 months out of the year,
that's OK too, because there are deals in those departments, too!

We've got specials in both the tackle and fly fishing department!

First for the Fly Fishing Focused:
Sage “Bass” series and Sage Z-Axis fly rods are now at 30% OFF!
All discontinued Fishpond tackle bags and luggage is now 40% OFF!
Plus, all remaining Ross fly reels and extra spools are 30% OFF!
Simms Blackfoot Wading boots are 40% OFF!
We also have a closeout clothing rack loaded with base layers, shirts,
jackets, insulation and discontinued or changed models that are 30 – 50% -
Great Deals Abound!

Now, for the salt and freshwater anglers:
All Apex Salmon trolling lures in stock – HALF OFF! This is a great chance
to grab some different colors and stock up!
All Pixie Salmon river lures – buy 2 and get a third FREE (Equal or lesser
value)
All Castaic Swim Baits (great for winter bass fishing!) – HALF OFF!
Penn Spinfisher SS Series Spinning reels – 20% OFF!
Selected closeout rods – 30- - 50% OFF!

In other words, it's time to get down to the sale - going on right now!

*DFG Licenses: To obtain a current hunting license in the state of California, you must provide photo ID and a evidence of Hunter's Safety Compliance - this can be either a validated Hunter Safety Course card or a previous year's hunting license. Please Note - DFG regulations state that we can no longer accept "Declaration Forms" in lieu of Hunter's Safety evidence. Cash or credit cards only on license sales.

Hot for This Weekend!

In case it wasn't clear from the last two posts - we've made a special purchase on that Penn 320GT2 reel and the Ugly Stik BWC/AO2201 and have set them up as a rod and reel combo - including mono line! All for only $149.99!

Normally, the reel alone would go for about $100, while the rod would set you back another $80. But, we secured a special deal on these - just in time for prime time for the ocean and bay fishing!

We've also put together some lighter weight outfits, and have a wide assortment of freshwater and saltwater spinning setups - ready to spool up and get you out for the big holiday weekend!

More Father's Day Deals!

I just got off the phone with Sage, who let me know that they will be upgrading the Z-Axis "Single Hand" Series of rods for the upcoming season (2012 - yes, the tackle year rolls over waaay too early!). What that means is that for any Z-Axis that is not a Spey rod or Switch
rod, you can save 30% off the regular price if you say you saw it in the Email Newsletter! Do not wait - with a discount like that, you can be sure that people will be rushing down right now. (Sorry - no lay aways on these items - no "holds" either. Stock limited to rods on hand
and do not include Z-Axis Switch or Spey series rods.)

If you are more interested in conventional tackle, all Penn Spinfisher Series spinning reels are 20% off. These are geared towards saltwater applications, and have long been the standard by
which saltwater spinning reels are judged - strong drag, anodized spool and quality hardware.
Choose from the 550, 650, 750, 850 or 950 models - again - limited to stock on hand!

It's always great when the gift you give gets used every day. We all love the various styles
and engraving on the M-Clip money clips - trout patterns, fish engraving and a bunch of other features. You have to see this item to believe it - they took a look at your grandfather's money clip and said, "hey, let's do this RIGHT!" and came up with a tenacious spring, slide-out handles for better leverage and the artistic anodization. This is a very popular item, but it's one of those things that we realized we were overstocked on when we incorporated the Santa Rosa store inventory - our overstock is your savings - for an extremely limited time, you can get any model in stock for 50% OFF!

Need some more suggestions? Ask any staff member or start with these suggestions:
Fly Department:
Tackle organizing gear packs from Fishpond, "Taco" wader bag from Simms, a wide array of waterproof fly boxes, wading staffs, Sage's amazing gear bag, Simms "No Fly Zone" mosquito repelling shirts and hats, Abel pliers, Redington Delta disc drag reels, fly fishing sungloves, Action Optics polarized sunglasses (with some discontinued styles up to 50% off!), fly selections for any species, Oasis fly tying organizers and much more!

Fishing Department:
Brand new Cedros spinning reels, Shimano Curado baitcasting reel (take $20 off if you mention this newsletter!), Grundens commercial grade foul weather gear, new Kokanee trolling rods, Shimano Trevala trolling rods, P-Line saltwater pliers, Spectra Hollow-core splicing kit (with instructional DVD), SKB long range tackle boxes (all on sale!), Kershaw filet knives and more!

Hunting Department:
High quality cleaning equipment by ProShot, Camo gloves, vests and jackets (all at great prices!), ground-mount trap thrower, dog training equpment, Browning Safes, Swiss Army, Kershaw,
Buck and Browning knives, Leupold scopes and optics, Filson shooting glasses (half OFF!), Amazing quality M-Clip money clips (also half off!) and much more.

PLUS, our HUGE book sale is still going on!
Take 20% off any new book in stock and ALL used books are 50% off!

Throughout the store, you'll find special buys and bargains which will help you maximize your dollar this Father's Day - so don't delay and we'll see you at the shop!

Waterfowl Season-End Sale!

The last truckload of gear has finally been unloaded at the mothership in San Rafael*, and we're even through a goodly portion of the totes and boxes which came down. Things are still a bit crazy and disorganized, but we've wrangled stuff around enough to make some sense of things.

One thing we know for sure is that the general waterfowl season ended last weekend, and that means one thing - time for us to clear out the last of the waterfowl shells, gear and equipment. The Annual Waterfowl Season-End Sale starts NOW!

It also means that some of you who didn't have the opportunity to drive north to take advantage of our store closing sale in Santa Rosa have the chance to save big on waterfowl gear. Heck - even if you found a lot of great bargains up there, you are welcome to head on down to San Rafael and save big!



All Steel Shot Waterfowl loads - Buy a Case, take $20 off our already low prices! Save $2/box!
All Camouflage Clothing - 40% OFF! (And make sure to check out the SALE RACKS - save even more on one-of-a-kind and closeout items)
All Camouflage Waders - 40% OFF!
All Duck Calls - 30% OFF!
All Decoys - 20% OFF!
There's also a few SALE tables set up for even more serious savings, a few firearms which have lowered pricing, and new consignment guns in the rack.

*Just in case you missed the news, we closed our Santa Rosa store at the end of January. All credits, gift certificate records and firearms for pickup have been moved to our San Rafael store.

Last Day - Santa Rosa Store Closes Today!

Today will be the final day of the Store Closing Sale in Santa Rosa - 2790 Santa Rosa Avenue. The store will close at 4pm today, Sunday, January 23rd.

I've received a number of calls and emails from people looking for specific items. Honestly, it's been too crazy and busy to be able to confirm in stock items. Several times, we've turned our back on something, only to have a customer swoop in and buy it!

There are still a huge number of items in stock, and even if what you are looking at doesn't have a specific sale price, you still save because we are paying the sales tax!

Yes - after you put together an armload (or truck load) of the best deals on fishing, fly fishing and hunting you can manage - We Pay the Sales Tax!

This absolutely ends today at 4pm - it is the LAST DAY to save this big!

So, don't delay - head down to the Santa Rosa location at 2790 Santa Rosa Avenue right now - bring a friend to help carry out the best possible deals!

*If you have have a rifle or shotgun which is to be picked up and will not be able to make it to the shop before Sunday, we will be on site during the following week for clean up and fixture sales. You will need to coordinate with us for pickup during this time. As of Februray 1, 2010, all firearm pickups and transfers will be available in our San Rafael store at 902 Third Street.

Final Two Days - Santa Rosa Closes Sunday!

What are you waiting for?

The deals are hot, discounts are deep and there's still a ton of great gear at incredible prices.

Not only that, but after you put together an armload (or truck load) of the best deals on fishing, fly fishing and hunting you can manage - We Pay the Sales Tax!

In other words, today and tomorrow are the last days to save this big!

So, don't delay - head down to the Santa Rosa location at 2790 Santa Rosa Avenue right now - bring a friend to help carry out the best possible deals!

The Santa Rosa store will be closing down at the end of business day Sunday, January 23*.

*If you have have a rifle or shotgun which is to be picked up and will not be able to make it to the shop before Sunday, we will be on site during the following week for clean up and fixture sales. You will need to coordinate with us for pickup during this time. As of Februray 1, 2010, all firearm pickups and transfers will be available in our San Rafael store at 902 Third Street.


Right Now - Final Two Days:

We have gone through our inventory and marked selected items as low as 50-70% OFF the regular price. Any previously discounted fly fishing clothing has been slashed again - as much as 50% off! We will be continuing to slash prices until the doors close on Sunday.

40% OFF all General Tackle - lures, line, weights, swivels, nets and gear
40% OFF all Conventional fishing rods (not fly rods)
40% OFF All Tying Material, hooks, tying vises and accessories
40% OFF All Fly Fishing Accessories
40% OFF All Knives

All Flies ONLY ONE DOLLAR!

20% OFF all Camouflage Clothing (also at San Rafael!)
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle and "Blue Box"
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses)
20% OFF all Decoys (also at San Rafael!)
20% OFF all Hunting Waders (also at San Rafael)
15% OFF all Gun Safes and Cabinets
40% OFF all Other Hunting Accessories & Cleaning Supplies

20% OFF all New Books in stock

Great deals can be found in all departments - fly fishing, hunting and regular fishing.

And don't forget the Huge Book Sale going on in our San Rafael store:
All NEW BOOKS - 20% OFF!
All USED BOOKS - 50% OFF!

FIXTURES & DISPLAYS - we will be selling off fixtures, cases, grid wall, slat wall, storage racks, rod racks, clothing hangers and peg hooks from our Santa Rosa location. We also have grid wall and items which we have used at consumer shows over the years which we will be selling off.
If you are interested in fixtures or similar items, please feel free to email editor@westernsportshop.com

Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways, "holds" or partial payments on sale items. Credit cards or cash only. All items sold "as-is". No exchanges or returns on sale items.

No Tax Sale Starts Today

(click for full size)

Find an armload (or truckload!) of the best deals in the store, the great gear we stock, any item in our Santa Rosa store and, starting today, we pay the sales tax!

Starts today, Wednesday January 19 and runs through end of business Sunday, January 23.

Starting today through the end of business on Sunday, January 23rd, we will pay the sales tax on every purchase made at the store. So, find an armful of bargains - tons of items 20-50% off and many items reduced to ridiculously low prices - and great gear throughout the store, and pay not one penny of sales tax!

All the discounts below are in effect right now:

We have gone through our inventory and marked selected items as low as 50-70% OFF the regular price. Any previously discounted fly fishing clothing still in stock has been slashed again - as much as 50% off!

50% OFF all Women's sized waders and wading boots in stock
40% OFF all General Tackle - lures, line, weights, swivels, nets and gear
40% OFF all Conventional fishing rods (not fly rods)
40% OFF All Tying Material, hooks, tying vises and accessories
40% OFF All Fly Fishing Accessories
40% OFF All Knives

All Flies ONLY ONE DOLLAR!

20% OFF all Camouflage Clothing (also at the San Rafael store!)
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle and "Blue Box"
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses)
20% OFF all Decoys (also at down at San Rafael!)
20% OFF all Hunting Waders (also at San Rafael)
15% OFF all Gun Safes and Cabinets
40% OFF all Other Hunting Accessories & Cleaning Supplies

20% OFF all New Books in stock

Great deals can be found in all departments - fly fishing, hunting and regular fishing.

And don't forget the Huge Book Sale going on in our San Rafael store:
All NEW BOOKS - 20% OFF!
All USED BOOKS - 50% OFF!

Also - we will be selling off fixtures, cases, grid wall, slat wall, storage racks, rod racks, clothing hangers and peg hooks from our Santa Rosa location. If you are interested in fixtures or similar items, please feel free to email editor@westernsportshop.com

Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways or partial payments on sale items. All items sold "as-is". All sales final.

Serious Savings in Santa Rosa - Starts NOW!

click ad for full size

New stuff in stock. The deep discounts start right now.
Selected items are 50-70% off of retail.

We need to seriously reduce inventory, as well as clean out the back room and overstock. Now is the time to come to our Santa Rosa location at 2790 Santa Rosa Ave.

Stock up that tackle box and gear bag:

40% OFF all General Tackle - lures, line, weights, swivels, nets and gear
40% OFF all Conventional fishing rods (not fly rods)
40% OFF All Tying Material, hooks, tying vises and accessories
40% OFF All Fly Fishing Accessories
40% OFF All Knives

All Flies ONLY ONE DOLLAR!

10% OFF our already low prices on all new firearms in stock at our Santa Rosa store

$20 OFF ANY full case (10 boxes) of Steel Waterfowl Ammunition

20% OFF all Camouflage Clothing
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle and "Blue Box"
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses), rings and bases
15% OFF all Decoys (also at San Rafael!)
15% OFF all Hunting Waders (also at San Rafael)
15% OFF all Gun Safes and Cabinets

20% OFF all New Books in stock

Great deals can be found in all departments - fly fishing, hunting and regular fishing. As we get more room on the sales floor, we will be adding more items - come on by now for the best selection of hot deals and make sure you come back to see what has been added! New items will be showing up througout the next weeks.

And don't forget the Huge Book Sale going on in our San Rafael store:
All NEW BOOKS - 20% OFF!
All USED BOOKS - 50% OFF!

Also - we will be selling off fixtures, cases, grid wall, slat wall, storage racks, rod racks, clothing hangers and peg hooks from our Santa Rosa location. If you are interested in fixtures or similar items, please feel free to email editor@westernsportshop.com


Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways or partial payments on sale items. All items sold "as-is". No exchanges or returns on sale items.

Santa Rosa Sale Continues

We are still getting quite a few questions about the status of the Santa Rosa store. If you don't subscribe to our email newsletter, you may have missed the official announcement:

We have come to the difficult decision to close our Santa Rosa location. With the general economy idling, it makes sense to focus our resources on the San Rafael store only. We will be closing our Santa Rosa store at the end of January when our lease ends at that location.

Luckily, our most important asset - the knowledgeable anglers and hunters who make up the Western Sport Shop staff - will be joining us in the San Rafael store as we recombine operations in 2011.

My hope is that you will have the opportunity to continue to rely upon us as your hunting, fishing and fly fishing destination.

If you only shop in the San Rafael store, not much will change, except you may notice some new (and old) faces behind the counter in the new year.

For Santa Rosa customers, there are a few things to be aware of:
- All Western Sport Shop Gift Certificates and store credits will be honored at the San Rafael store.
- Any firearm pickups must be made in Santa Rosa before January 24th. Any pickups after that time will take place in the San Rafael store.
- Any warranty issues on items purchased in Santa Rosa can be taken care of through the San Rafael store.

Obviously, we are sad to have to close the Santa Rosa store, but feel that it is best for us overall.

The good news for you is that we need to reduce a good chunk of inventory from the Santa Rosa location. After the rush of Christmas, we have been going through all of our inventory, back room stock and items which - quite literally - we had forgotten we had. It all needs to be reduced, so it is time to act! We are discounting inventory in the Santa Rosa store up to 50% OFF of our regular low price. Great deals can be found in all departments - fly fishing, hunting and regular fishing. As we get more room on the sales floor, we will be adding more items - come on by now for the best selection of hot deals and make sure you come back to see what has been added!

Here are the highlights:

30% OFF all General Tackle
30% OFF All Tying Material
30% OFF All Fly Fishing Accessories
All Flies ONLY ONE DOLLAR!
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle and "Blue Box"
15% OFF all Camouflage Clothing (also at San Rafael!)
15% OFF all Decoys (also at San Rafael!)

Plus, here are a few special deals for the readers of this blog:
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses), rings and bases
15% OFF all Hunting Waders
20% OFF all New Books in stock
50% OFF all Used Books in stock

And don't forget the Huge Book Sale going on in our San Rafael store:
All NEW BOOKS - 20% OFF!
All USED BOOKS - 50% OFF!

Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways or partial payments on sale items. All items sold "as-is". No exchanges or returns on sale items.

Santa Rosa Sale UPDATE

Just in case you didn't see the ad in the Santa Rosa Press Democrat this week - here's a copy:



You can click on it to see the current deals to be found at our Santa Rosa Store Closing Sale. Here are the highlights:

30% OFF all General Tackle, All Tying Material, All Fly Fishing Accessories
All Flies ONLY ONE DOLLAR!
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle, "Blue Box"
15% OFF all Camouflage Clothing (also at San Rafael)
15% OFF all Decoys (also at San Rafael)

Plus, here are a few special deals for the readers of this blog:
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses), rings and bases
15% OFF all Hunting Waders
20% OFF all New Books in stock
50% OFF all Used Books in stock

Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways or partial payments on sale items. All items sold "as-is". No exchanges or returns on sale items.

Countdown to the Fall Super Sale! - Starts 8/27!

If you've come by the stores recently, I'd like to apologize if you were

blocked by large trucks dropping off huge quantities of decoys, steel shot, waders,
fall camouflage clothing or any of the other orders which arrived in the past few
weeks. We've been organizing like mad, trying to get ready for the Western
Sport Shop Annual Fall Shooting Sports Super Sale!

The logistics of such a big sale are usually enough to keep us kind of crazy
through August, but when you combine a sudden ocean salmon bite, a continued
surge of freshwater action in the local lakes, and eager anglers getting set
up for our annual San Diego long range trip, it's been an utter madhouse
recently.

Of course, we enjoy seeing everyone so excited about getting out into the
outdoors, and like to take the time to set you up right - it's been
especially fun to see all the families coming in for kids' "first rod & reel" setup.

Now, the one thing I want to make sure is that you take a moment and mark
your calendar, update your smartphone or make a quick entry to your online
calendar -
Because the biggest sale with the lowest prices of the season is scheduled
to start on Friday, August 27th in both stores!

(And, if this is news to you, the first word always goes out in our email newsletter, which you can sign up for right on our main website)

This is the event where our waterfowl enthusiasts - the folks who have been
asking about this season pretty much since the end of last season - and
upland specialists descend upon the store to get the best deals on steel shot, camo
clothing, decoys and more - pretty much everything that will be important
for you this season!

However, as most anglers know, this is also the time when we move out
anything that's overstocked in the fishing or fly departments as well - there will be
great deals in every department! That's why we say this sale is not to be
missed.

Of course, you don't have to wait until then to find some cool new stuff and
some great deals - In fact, if you are a fly fishing enthusiast, we recently got the word that the Sage VT2 and TXL series fly rods will be discontinued for the upcoming year.

So, effective - wait for it.......right..... NOW!

Any of those rods still in stock are 30% off the regular price.

We've also been piling up some tackle items on our sale tables, so make sure you visit the stores right now for the best selection on great lures and gear that may be a little shopworn, slightly changed for the new year, or just something we can't get any longer.

See you at the sale - Starting Friday, August 27th!

Used Book Sale Starts NOW!

20% OFF All Used Books!, originally uploaded by Western Sport Shop.

For our San Rafael store customers, this weekend is the kickoff of the Big Summer Reading Used Book Sale! All used books in stock are now 20% off the marked price. This is a great opportunity to pick up a good chunk of fly tying reference books, fishing "how-to's" or great stories afield.

Come on down now for the best selection!

Used Books on the Shelf, originally uploaded by Western Sport Shop.

Get a Jump On The Big Weekend Sale!

If the phone calls, emails and questions are any indicator, this weekend is going to be busy! We've all been working like mad to get the ammo, clothing, decoys and gear organized for this weekend's Fall Shooting Sports Super Sale. At the end of the day yesterday, we looked around, noticed we'd gotten through almost everything on our lists, and figured, "Hey! Let's open it up for a test run!"

So, "Hey"... Why don't you - the loyal readers of our blog - come on down today, Thursday August 27th for a bit of a head start? Bring a friend or two if you want to, but we've got all the prices in place and are more than happy to honor any of the coupons which you might have for this weekend's big sale. Just our way of thanking you for joining us online.

A quick reminder that you don't have to wait in line at the US Post Office to purchase a Federal Duck Stamp. We have them at both stores, and they can be purchased along with your 2009/2010 California Hunting License. (Remember - You must bring in a previous year's license or proof of Hunter Safety Course compliance.)

Also - keep an eye out for rebate coupons from the various manufacturers. For example. Environ-Metal has sent rebate coupons for their Hevi-Shot, offering up to $20 off when you purchase 2 boxes of their ammunition! That's after you save big on our special pricing this weekend! (Note - rebate coupons are redeemed directly with the manufacturer.)

WEB ONLY FALL SHOOTING SPORTS SUPER SALE DEAL #2 -
Stock up on quality cleaning supplies and patches! Print this out and bring it with you to either store and you will get 15% off all Pro-Shot brand cleaning patches and equipment. Limited to stock on hand.
Coupon Valid 8/28/09 - 8/30/09 only. May not be combined with any other offer or sale.

This Weekend - Tune Up Your Quacking and Save BIG!

As you know, the 2009 Western Sport Shop Fall Shooting Sports Super Sale starts this Friday. It's your chance to stock up on the gear you need, with the best pricing of the season on ammunition, decoys, clothing and key gear for three days!

When you come into the San Rafael store on Saturday, you'll have the opportunity to hear duck calling done right - we're happy to welcome Curt Wilson from Zink Calls to our San Rafael store. Curt is known throughout the US as one of the most dynamic and accurate callers. He has been seen on instructional videos both on the Avery Outdoors website and on through nationally distributed called DVD's featuring Zink calls.

For those of you who haven't heard of Zink calls, we brought them in a couple years ago and they have become a staff favorite for their tone and rugged construction. If you already own a Zink call, bring it down to the San Rafael store between 10 am and 3 pm, and have Curt critique your calling. (And if you don't have a Zink call - it's OK - just show up and get ready to learn!)

If you are a bit shy about calling in front of a master, that's OK too. Feel free to listen to Curt and pepper him with all kinds of questions.

Of course, if you don't have a decent call we can fix that problem!

WEB ONLY FALL SHOOTING SPORTS SUPER SALE DEAL -
Print this out and bring it with you to either store and you will get 15% off any Zink call in stock
Coupon Valid 8/28/09 - 8/30/09 only. May not be combined with any other offer or sale.

Seven Days Until Serious Savings!

Yep - it's that time!

If you 've been in the store during the past couple of weeks, you've probably noticed that there have been non-stop deliveries of decoys, ammunition, camo clothing and all the gear you need for the fall shooting season.

And just in case you missed the flyers - the 2009 Western Sport Shop Fall Shooting Sports Super Sale starts on Friday, August 28 and runs through Sunday, August 30.

We've got everything stacked up and ready, we've been sharpening our pencils to figure out the lowest prices of the season on clothing from Browning and Gamehide, decoys from Greenhead and Avery (plus the Winducks - wind-driven decoys that are the best trick for getting birds close), ammunition from Kent, Federal and HeviShot, and the hot new models from Benelli, Browning, Remington and Beretta.

Simply put, this is the time to stock up for what you'll need and save big while you're doing it.

3 Days of the lowest prices of the season. Don't miss this event!

Check back here for some "blog-only" specials as we get closer to the event.

Father's Day Coupon - Hot Savings!

Just in time for Father's Day, here's a web-only coupon to use in either of our two stores! Special deals on spotting scopes, fillet knives, shooter's glasses and every new book that we have in stock!

Simply follow these easy steps -

1 - Click here - http://westernsportshop.com/coupons/wssweb_062109.pdf
(If that link doesn't work, just copy and paste it into you browser)
2 - Print out your coupon
3 - Bring your coupon to either of our two locations.
4 - Save Big!

Coupons are valid through Sunday, June 21st only, and all items are strictly limited to stock on hand. So, what are you waiting for?

See ya at the stores!

Bizzy, Bizzy, Bizzy!

Wow! A little nice weather combined with a big holiday weekend, and everyone is running every which way getting folks set up for spring fishing and enjoying the outdoors! I'm taking a quick lunch to just make sure that you get the word on a couple of topics -

- Fishing is heating up!
Given the winds we've been seeing recently, it's just as well that ocean salmon fishing has been put on hold this year. I think we've all avoided "those trips" where you motor out the Gate, feel those swells start lifting the boat and then get hit with the wind chop that means either a messy day on the water or time to turn the boat around.

The smart die-hard ocean anglers have had a chance to relearn what a diverse and vibrant fishery they have right inside the SF Bay and Delta. Between striper, sturgeon and halibut, there are all kinds of fish to be found. And, you can usually locate a good spot that isn't overrun by other boats. Joe and Richard in our San Rafael store get the up-to-the-minute reports, so drop by to get set up right for this weekend.

The Marin Watershed lakes have been doing well. The warmer weather has brought the panfish to life a bit, and as you can tell from Joe's recent report, if you aren't hooking bass, you aren't trying. The trout experts have been quietly getting good results as well, working the edges of weed growth and dropoffs with Panther Martin lures and Powerbait.

Up in Santa Rosa, last weekend was the Rohnert Park Kids' Fishing Derby, which brought out almost 350 young anglers. Huge thanks to Debbie, Rickey and Tom who volunteered to spend the day setting up the enthusiastic anglers and untangling the odd bird's nest or two. One of the hot tickets turned out to be the new Berkeley Power Trout Worms - it kept producing fish after the bite turned off.

Lake Sonoma should be just about perfect this weekend, and we're still hoping to see a nice slug of shad moving up into the Russian River.

- Hunting Licenses
The 2009/2010 California Hunting Licenses and Deer Tag Applications are available in both stores. If you are going to be applying for premium deer, elk, antelope or bighorn sheep tags, those applications must be received by 5 p.m. June 2 at the California Department of Fish and Game License and Revenue Branch in Sacramento. Drawing results will be available June 24.

To purchase licenses, you must bring in a prior year's license or proof of Hunter Safety Course completion.

Copies of the DFG's California Hunting Digest Big Game Book are available, though they tend to go fast.

More information is available via the DFG website - www.dfg.ca.gov/licensing/hunting/hunting.html

- Browning Safes Have Arrived
We had a truckload of safes dropped off at our San Rafael store a week ago. These fireproof safes are one of the best ways to secure firearms and other valuables during those times when you might be gone on vacation. Since they always sell faster than Browning can make them for us, we've had a few requests to mention it here when they arrive.

- Ammunition Still Problematic
Quality centerfire ammo has been arriving steadily, but we are still receiving it one load at a time - as I mentioned earlier, the best thing is to make sure that you get your name and phone number on file at the Western Sport Shop location near you. The first few shipments that arrived were completely sold by the time we finished going through the people on file.

You can call the store directly or just speak with anyone in the hunting department the next time you are in the stores.

- Fishing and Fly Rod Sale
Although the response has been significant, we still have a few of "last year's" models of conventional and fly rods priced at up to 50% off the original price. These deals are only available in our stores, and are limited to stock on hand. Also, while you are poking around the rod racks, make sure to graze through the sale tables - there's a bunch of stuff we found during audits, cleanups and organization - all priced ridiculously low.

So - head into the shops, get set up, then go enjoy this great long weekend!

Spring Cleaning in the All Departments

Every day brings us a little closer to the spring seasons - it's always great to see some weeks of rain after such a dry fall and winter. Those fat, wet drops hitting the hills mean prime early season conditions, in addition to banking a bit of much-needed water.

Like the rising levels in the reservoirs, our back room is starting to fill up with the first shipments of spring gear. New reels from Shimano, rod & reel outfits, specialty hooks and lures have all started arriving and we're getting things out onto the floor as quickly as we can.

This means that there are more than a few bargains to be found on the sales floor as we make room for new stuff. The next few weeks is a great time to take advantage of our "Pre-Spring Cleaning!"

Plus, the California State Sales Tax changes on April 1st. We'd rather see you put that extra percentage into flies, lures, line or gear!

All Flies - 30% OFF! This Fly Sale will end soon - right now, there are a ton of great patterns and styles. We're simply overstocked on certain sizes. Now is a great time to stock up on all fly patterns in stock!

Discontinued Fly Rods - Serious discounts on rods with cosmetic changes or model changes for 2009. There are still a number of Sage, Winston, Scott and Redington fly rods which fish fine, but have changed for this year. All rods come with a full factory warranty.

Selected Fly Lines - 30% OFF! Spey and traditional lines with packaging changes or other differences - look for the display in the store.

Spring Cleaning "HALF OFF!" Stuff -- Selected Umpqua leader and tippet, all kinds of various tying materials and selected Tiemco Hook styles at half off.

All items are subject to prior sale. Strictly limited to stock on hand. That sort of stuff. So, don't wait - get on down to the store near you and take advantage of these deals (and more!)