Friday Sale Update

First of all, let me thank you again for the outpouring of stories, recollections and genuine emotions which everyone has shared about Western Sport Shop. We were all customers before ever getting involved with the business, and it's been interesting and heartwarming to hear from everyone.

At this point, we are still actively trying to reduce our inventory, and all of the staff members have been going through boxes and drawers to find forgotten parts, inventory and other gear. We've fattened up the sale tables and dusted off some "demo" items. And, as you might expect, sharpened up our pencils a bit in anticipation of the last full weekend of the sale.

Starting right now -

All remaining fly rods in stock are 50% OFF the original price. We also have some extremely limited demo and "found" inventory which is even a better deal.

All remaining fly lines in stock are now 50% OFF the original price.

All Tying Material and Fly Tying Hooks are now 50% OFF the original price. We've dug out a lot of other stuff in old packaging which even more attractively priced. Now is the time to stock up if you are planning on doing some fly tying this winter!

All USED BOOKS are now 70% OFF our selling price. Yes, that is correct - "Seventy"! Bring a Big BAG!

All other merchandise is at least 40% off the original price (except firearms).

We will continue to sell CA Fishing Licenses (sorry - regular price on those!) until January 25th - bring in your last year's fishing license (or photo ID) and we'll get you squared away.

IF you want to take advantage of our SUPER LOW prices on all remaining shotguns (rifles are gone!), you may purchase the firearm from us, but will have to fill out state and federally mandated paperwork at another shop. We are currently working to finalize an agreement for this.

Oh... speaking of rifles: anyone have a 7mm-08, 7mm Winchester Short Mag or .300 Remington ULTRA Mag caliber rifle? We ended up with excess ammunition in those two calibers, and will sell all remaining ammo at 60% off the regular price.

So - please come on down this weekend and take advantage of what could be the last few days.

Sale Starts TODAY - Save Big on Fall Goods - Plus Deals in all Departments

FALL SALE STARTS NOW!!

Today through Wednesday, September 15!

It’s been a crazy late summer season -- ocean salmon have come back big
time and folks have been buying bait, sinkers and lures like mad! The
copious amounts of late snowmelt and spring rains have made the stream and
Sierra fishing continue with vigor, while the bass fishing has been wide
open. Basically, no matter where you go, good things are happening!

All of which has made it a little difficult to focus on the fact that
Waterfowl Season is fast approaching! So, to give you a reminder and a
little head start - The 2011 Fall Shooting Sports Super Sale starts RIGHT
NOW!

You probably already know that our everyday low price is better than most
stores’ "sale" pricing. But, for this event, we roll prices back to the
lowest levels we possibly can - which makes it the perfect time to stock up
on what you'll need for a great duck season, dove or clay shooting or
whatever season is the big circled date on your calendar.

(And you probably already know that we are a DFG License Agent*, and can get you set up for the new California Hunting Licenses, plus Federal Duck Stamps)

Plus, if you come down to the shop today - Saturday, September 10 - you can meet with
representatives from California Waterfowl Association – find out about their
efforts to maintain habitat and duck populations in our state! If you
aren’t a member, it’s a great opportunity to join!

For starters - we know you need steel ammo!

Best Pricing of the Season on Kent Fasteel Waterfowl loads!
K1235ST40-BBB - 4 12ga 3.50" 1550fps reg. $19.99
WFD Sale! - $18.49
K1235ST36-BB - 3 12ga 3.50" 1625fps reg. $19.99
WFD Sale! - $18.49
K123ST36-BBB - 4 12ga 3" 1425fps reg. $14.99
WFD Sale! - $13.99
K123ST32-BB - 6 12ga 3" 1560fps reg. $14.49
WFD Sale! - $13.49
K122ST36-3, 6 12ga 2.75" 1300fps reg. $13.99
WFD Sale! - $12.99
K122ST32-BB - 3 12ga 2.75" 1425fps reg. $12.99
WFD Sale! - $11.99
K122ST30-BB - 4 12ga 2.75" 1550fps reg. $12.99
WFD Sale! - $11.99
K203ST24-2 - 4 20ga 3" 1550fps reg. $13.49
WFD Sale! - $12.49

Tired of that budget lead loads that don’t cycle or pattern consistently?
Try the Kent Ultimate Fast Lead
K122UFL36-4, 6, 7.5 12ga 2.75" 1350fps reg. $11.99
WFD Sale! - $10.99
K202UFL28-6, 7.5 20ga 2.75" 1255fps reg. $11.99
WFD Sale! - $10.99
K162UFL28-6, 7.5 16ga 2.75" 1220fps reg. $12.99
WFD Sale! - $11.99 (Limited Availability!)

Many sporting clays or other target areas are now requiring steel shot –
We strongly recommend the Kent Target Steel
K122TST28-7 12ga 2.75" 1290fps reg. $9.99
WFD Sale! - $8.99
K202TST24-7 20ga 2.75" 1215fps reg. $9.99
WFD Sale! - $8.99


Even though we've found the KENT Fasteel to be the some of the best and most
reliable loads, we know that ammo choice is important - so we've got a wide
variety of Hevi-Steel, Hevi-Shot, Tungsten loads, Federal Black Cloud and
more - still not quite right? Then make your order this weekend - lock in
the Fall Super Sale pricing, and we'll get it for you in time for the
opener. Just talk with any Western Sport Shop team member at the store.

How about decoys? We’ll be honest – it looks like availability on decoys
will be spotty this year – There have been some problems getting the very
popular green wing and widgeon decoys from Greenhead, and we’re actively
working with other manufacturers to find these. Check with us for updates
in the coming weeks.
But, here’s what we do have! DEALS ON DECOYS!
70002 - Hot Buy Magnum Mallards - half dozen reg. $49.99
WFD Sale! - $42.99
70003 - Hot Buy Mallards - dozen reg. $45.99
WFD Sale! - $39.99
73032 - Over-Size Pintails - half-dozen reg. $62.99
WFD Sale! - $52.99
73039 - Over-Size Blue Bills - half-dozen reg. $59.99
WFD Sale! - $44.990
73049 - Over-Size Canvasback - half-dozen reg. $59.99
WFD Sale! - $49.99
7108# - Speck, Snow, Canada Goose Floaters reg. $99.99
WFD Sale! - $84.99
28030 - Guides Choice Win-Duk air-driven attractor! reg. $52.99
WFD Sale! - $39.99

And all decoy bags in stock are 20% OFF this weekend!


Now, if you just like to fish or fly fish for 12 months out of the year,
that's OK too, because there are deals in those departments, too!

We've got specials in both the tackle and fly fishing department!

First for the Fly Fishing Focused:
Sage “Bass” series and Sage Z-Axis fly rods are now at 30% OFF!
All discontinued Fishpond tackle bags and luggage is now 40% OFF!
Plus, all remaining Ross fly reels and extra spools are 30% OFF!
Simms Blackfoot Wading boots are 40% OFF!
We also have a closeout clothing rack loaded with base layers, shirts,
jackets, insulation and discontinued or changed models that are 30 – 50% -
Great Deals Abound!

Now, for the salt and freshwater anglers:
All Apex Salmon trolling lures in stock – HALF OFF! This is a great chance
to grab some different colors and stock up!
All Pixie Salmon river lures – buy 2 and get a third FREE (Equal or lesser
value)
All Castaic Swim Baits (great for winter bass fishing!) – HALF OFF!
Penn Spinfisher SS Series Spinning reels – 20% OFF!
Selected closeout rods – 30- - 50% OFF!

In other words, it's time to get down to the sale - going on right now!

*DFG Licenses: To obtain a current hunting license in the state of California, you must provide photo ID and a evidence of Hunter's Safety Compliance - this can be either a validated Hunter Safety Course card or a previous year's hunting license. Please Note - DFG regulations state that we can no longer accept "Declaration Forms" in lieu of Hunter's Safety evidence. Cash or credit cards only on license sales.

Countdown to the Fall Super Sale! - Starts 8/27!

If you've come by the stores recently, I'd like to apologize if you were

blocked by large trucks dropping off huge quantities of decoys, steel shot, waders,
fall camouflage clothing or any of the other orders which arrived in the past few
weeks. We've been organizing like mad, trying to get ready for the Western
Sport Shop Annual Fall Shooting Sports Super Sale!

The logistics of such a big sale are usually enough to keep us kind of crazy
through August, but when you combine a sudden ocean salmon bite, a continued
surge of freshwater action in the local lakes, and eager anglers getting set
up for our annual San Diego long range trip, it's been an utter madhouse
recently.

Of course, we enjoy seeing everyone so excited about getting out into the
outdoors, and like to take the time to set you up right - it's been
especially fun to see all the families coming in for kids' "first rod & reel" setup.

Now, the one thing I want to make sure is that you take a moment and mark
your calendar, update your smartphone or make a quick entry to your online
calendar -
Because the biggest sale with the lowest prices of the season is scheduled
to start on Friday, August 27th in both stores!

(And, if this is news to you, the first word always goes out in our email newsletter, which you can sign up for right on our main website)

This is the event where our waterfowl enthusiasts - the folks who have been
asking about this season pretty much since the end of last season - and
upland specialists descend upon the store to get the best deals on steel shot, camo
clothing, decoys and more - pretty much everything that will be important
for you this season!

However, as most anglers know, this is also the time when we move out
anything that's overstocked in the fishing or fly departments as well - there will be
great deals in every department! That's why we say this sale is not to be
missed.

Of course, you don't have to wait until then to find some cool new stuff and
some great deals - In fact, if you are a fly fishing enthusiast, we recently got the word that the Sage VT2 and TXL series fly rods will be discontinued for the upcoming year.

So, effective - wait for it.......right..... NOW!

Any of those rods still in stock are 30% off the regular price.

We've also been piling up some tackle items on our sale tables, so make sure you visit the stores right now for the best selection on great lures and gear that may be a little shopworn, slightly changed for the new year, or just something we can't get any longer.

See you at the sale - Starting Friday, August 27th!