North Coast Heating Up!

For the past couple of weeks, we've had our heads tucked down, focused on clearing out the inventory in our Santa Rosa store. Luckily, we have staff members and a few customers who have gotten a chance to be out doing what matters - checking conditions on the coastal rivers.

With the lighter rains and warm days of the past week, conditions in some of the quicker-clearing rivers have gotten to be excellent. So, after you drop by the Santa Rosa store this last week of the sale, then you might just spend a little time closer to the coast.





You never know what you might come up with...

Serious Savings in Santa Rosa - Starts NOW!

click ad for full size

New stuff in stock. The deep discounts start right now.
Selected items are 50-70% off of retail.

We need to seriously reduce inventory, as well as clean out the back room and overstock. Now is the time to come to our Santa Rosa location at 2790 Santa Rosa Ave.

Stock up that tackle box and gear bag:

40% OFF all General Tackle - lures, line, weights, swivels, nets and gear
40% OFF all Conventional fishing rods (not fly rods)
40% OFF All Tying Material, hooks, tying vises and accessories
40% OFF All Fly Fishing Accessories
40% OFF All Knives

All Flies ONLY ONE DOLLAR!

10% OFF our already low prices on all new firearms in stock at our Santa Rosa store

$20 OFF ANY full case (10 boxes) of Steel Waterfowl Ammunition

20% OFF all Camouflage Clothing
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle and "Blue Box"
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses), rings and bases
15% OFF all Decoys (also at San Rafael!)
15% OFF all Hunting Waders (also at San Rafael)
15% OFF all Gun Safes and Cabinets

20% OFF all New Books in stock

Great deals can be found in all departments - fly fishing, hunting and regular fishing. As we get more room on the sales floor, we will be adding more items - come on by now for the best selection of hot deals and make sure you come back to see what has been added! New items will be showing up througout the next weeks.

And don't forget the Huge Book Sale going on in our San Rafael store:
All NEW BOOKS - 20% OFF!
All USED BOOKS - 50% OFF!

Also - we will be selling off fixtures, cases, grid wall, slat wall, storage racks, rod racks, clothing hangers and peg hooks from our Santa Rosa location. If you are interested in fixtures or similar items, please feel free to email editor@westernsportshop.com


Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways or partial payments on sale items. All items sold "as-is". No exchanges or returns on sale items.

Santa Rosa Sale Continues

We are still getting quite a few questions about the status of the Santa Rosa store. If you don't subscribe to our email newsletter, you may have missed the official announcement:

We have come to the difficult decision to close our Santa Rosa location. With the general economy idling, it makes sense to focus our resources on the San Rafael store only. We will be closing our Santa Rosa store at the end of January when our lease ends at that location.

Luckily, our most important asset - the knowledgeable anglers and hunters who make up the Western Sport Shop staff - will be joining us in the San Rafael store as we recombine operations in 2011.

My hope is that you will have the opportunity to continue to rely upon us as your hunting, fishing and fly fishing destination.

If you only shop in the San Rafael store, not much will change, except you may notice some new (and old) faces behind the counter in the new year.

For Santa Rosa customers, there are a few things to be aware of:
- All Western Sport Shop Gift Certificates and store credits will be honored at the San Rafael store.
- Any firearm pickups must be made in Santa Rosa before January 24th. Any pickups after that time will take place in the San Rafael store.
- Any warranty issues on items purchased in Santa Rosa can be taken care of through the San Rafael store.

Obviously, we are sad to have to close the Santa Rosa store, but feel that it is best for us overall.

The good news for you is that we need to reduce a good chunk of inventory from the Santa Rosa location. After the rush of Christmas, we have been going through all of our inventory, back room stock and items which - quite literally - we had forgotten we had. It all needs to be reduced, so it is time to act! We are discounting inventory in the Santa Rosa store up to 50% OFF of our regular low price. Great deals can be found in all departments - fly fishing, hunting and regular fishing. As we get more room on the sales floor, we will be adding more items - come on by now for the best selection of hot deals and make sure you come back to see what has been added!

Here are the highlights:

30% OFF all General Tackle
30% OFF All Tying Material
30% OFF All Fly Fishing Accessories
All Flies ONLY ONE DOLLAR!
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle and "Blue Box"
15% OFF all Camouflage Clothing (also at San Rafael!)
15% OFF all Decoys (also at San Rafael!)

Plus, here are a few special deals for the readers of this blog:
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses), rings and bases
15% OFF all Hunting Waders
20% OFF all New Books in stock
50% OFF all Used Books in stock

And don't forget the Huge Book Sale going on in our San Rafael store:
All NEW BOOKS - 20% OFF!
All USED BOOKS - 50% OFF!

Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways or partial payments on sale items. All items sold "as-is". No exchanges or returns on sale items.

Some Older Photos for the New Year

San Rafael fly department denizen Doug B. manages to get more than his share of fish. A lifetime of paying attention, listening, learning and fishing will do that for you.

So will trying things that not everyone has thought about... Certainly, everyone has heard about the bonefishing on Christmas Island. But, what do you do when you are laid over in Hawaii waiting for that connecting flight?

The answer, quite clearly, is unlimber that tackle and make some casts into the lagoon across from the airport:




And, yes, Doug did make it to Christmas Island as well.

Santa Rosa Sale UPDATE

Just in case you didn't see the ad in the Santa Rosa Press Democrat this week - here's a copy:



You can click on it to see the current deals to be found at our Santa Rosa Store Closing Sale. Here are the highlights:

30% OFF all General Tackle, All Tying Material, All Fly Fishing Accessories
All Flies ONLY ONE DOLLAR!
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle, "Blue Box"
15% OFF all Camouflage Clothing (also at San Rafael)
15% OFF all Decoys (also at San Rafael)

Plus, here are a few special deals for the readers of this blog:
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses), rings and bases
15% OFF all Hunting Waders
20% OFF all New Books in stock
50% OFF all Used Books in stock

Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways or partial payments on sale items. All items sold "as-is". No exchanges or returns on sale items.

Carlo Hauls Up a Hawg

Here's an update to Carlo Bongio and Jerry Warren's trip to Eagle Canyon Lakes - a couple of photos of Carlo landing an impressive trout -





At this point, we are looking to do a stillwater clinic at Eagle Canyon Lakes in either late February or March. If you are interested, please call Carlo at the Santa Rosa store 707-542-4432, or email customerservice@westernsportshop.com

Jerry and Carlo's Trip North

Not to be outdone by the salmon and steelhead contingent, Western Sport Shop staff members Jerry Warren and Carlo Bongio headed north to evaluate conditions at one of the more amazing fisheries we've heard of - the Trophy Trout Lake at Eagle Canyon. We've rarely seen Carlo and Jerry actually worn out by a day of catching trout, but when we saw the photos, we understood why -



Just to be clear, Jerry is holding a TROUT!

This lake can be fished either from the bank or via a float tube. It is open through the winter and closes for the summer at the beginning of April. This unique, spring-fed fishery has some of the most monster fish we've ever seen.

Right now, Carlo is working to set a date for a "Monster Trout" clinic - check back here for updates as soon as we firm up the specifics. In the meantime, here is another of the many fish they caught: