Carlo's Steelhead Wrap Up

Fly Department manager Carlo Bongio sent over just a few shots from this year's excellent steelhead season

"The first wild steelhead was caught and released from a local tidewater stream in sonoma county. The second photo taken in the boat is a Smith river hatchery Steelhead that was kept for the barbaque. The last photo with the flyrod is a Russian River hatchery Steelhead that was also kept. The point of this post is to make sure that all anglers understand that all wild steelhead in California must be released. You will notice tha large intact adipose fin of the wild steelhead compared to the clipped adipose fin of the hatchery fish. This winter's runs have been fair to good on most rivers on the coast. - Carlo"

Last Day - Santa Rosa Store Closes Today!

Today will be the final day of the Store Closing Sale in Santa Rosa - 2790 Santa Rosa Avenue. The store will close at 4pm today, Sunday, January 23rd.

I've received a number of calls and emails from people looking for specific items. Honestly, it's been too crazy and busy to be able to confirm in stock items. Several times, we've turned our back on something, only to have a customer swoop in and buy it!

There are still a huge number of items in stock, and even if what you are looking at doesn't have a specific sale price, you still save because we are paying the sales tax!

Yes - after you put together an armload (or truck load) of the best deals on fishing, fly fishing and hunting you can manage - We Pay the Sales Tax!

This absolutely ends today at 4pm - it is the LAST DAY to save this big!

So, don't delay - head down to the Santa Rosa location at 2790 Santa Rosa Avenue right now - bring a friend to help carry out the best possible deals!

*If you have have a rifle or shotgun which is to be picked up and will not be able to make it to the shop before Sunday, we will be on site during the following week for clean up and fixture sales. You will need to coordinate with us for pickup during this time. As of Februray 1, 2010, all firearm pickups and transfers will be available in our San Rafael store at 902 Third Street.

Final Two Days - Santa Rosa Closes Sunday!

What are you waiting for?

The deals are hot, discounts are deep and there's still a ton of great gear at incredible prices.

Not only that, but after you put together an armload (or truck load) of the best deals on fishing, fly fishing and hunting you can manage - We Pay the Sales Tax!

In other words, today and tomorrow are the last days to save this big!

So, don't delay - head down to the Santa Rosa location at 2790 Santa Rosa Avenue right now - bring a friend to help carry out the best possible deals!

The Santa Rosa store will be closing down at the end of business day Sunday, January 23*.

*If you have have a rifle or shotgun which is to be picked up and will not be able to make it to the shop before Sunday, we will be on site during the following week for clean up and fixture sales. You will need to coordinate with us for pickup during this time. As of Februray 1, 2010, all firearm pickups and transfers will be available in our San Rafael store at 902 Third Street.


Right Now - Final Two Days:

We have gone through our inventory and marked selected items as low as 50-70% OFF the regular price. Any previously discounted fly fishing clothing has been slashed again - as much as 50% off! We will be continuing to slash prices until the doors close on Sunday.

40% OFF all General Tackle - lures, line, weights, swivels, nets and gear
40% OFF all Conventional fishing rods (not fly rods)
40% OFF All Tying Material, hooks, tying vises and accessories
40% OFF All Fly Fishing Accessories
40% OFF All Knives

All Flies ONLY ONE DOLLAR!

20% OFF all Camouflage Clothing (also at San Rafael!)
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle and "Blue Box"
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses)
20% OFF all Decoys (also at San Rafael!)
20% OFF all Hunting Waders (also at San Rafael)
15% OFF all Gun Safes and Cabinets
40% OFF all Other Hunting Accessories & Cleaning Supplies

20% OFF all New Books in stock

Great deals can be found in all departments - fly fishing, hunting and regular fishing.

And don't forget the Huge Book Sale going on in our San Rafael store:
All NEW BOOKS - 20% OFF!
All USED BOOKS - 50% OFF!

FIXTURES & DISPLAYS - we will be selling off fixtures, cases, grid wall, slat wall, storage racks, rod racks, clothing hangers and peg hooks from our Santa Rosa location. We also have grid wall and items which we have used at consumer shows over the years which we will be selling off.
If you are interested in fixtures or similar items, please feel free to email editor@westernsportshop.com

Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways, "holds" or partial payments on sale items. Credit cards or cash only. All items sold "as-is". No exchanges or returns on sale items.

No Tax Sale Starts Today

(click for full size)

Find an armload (or truckload!) of the best deals in the store, the great gear we stock, any item in our Santa Rosa store and, starting today, we pay the sales tax!

Starts today, Wednesday January 19 and runs through end of business Sunday, January 23.

Starting today through the end of business on Sunday, January 23rd, we will pay the sales tax on every purchase made at the store. So, find an armful of bargains - tons of items 20-50% off and many items reduced to ridiculously low prices - and great gear throughout the store, and pay not one penny of sales tax!

All the discounts below are in effect right now:

We have gone through our inventory and marked selected items as low as 50-70% OFF the regular price. Any previously discounted fly fishing clothing still in stock has been slashed again - as much as 50% off!

50% OFF all Women's sized waders and wading boots in stock
40% OFF all General Tackle - lures, line, weights, swivels, nets and gear
40% OFF all Conventional fishing rods (not fly rods)
40% OFF All Tying Material, hooks, tying vises and accessories
40% OFF All Fly Fishing Accessories
40% OFF All Knives

All Flies ONLY ONE DOLLAR!

20% OFF all Camouflage Clothing (also at the San Rafael store!)
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle and "Blue Box"
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses)
20% OFF all Decoys (also at down at San Rafael!)
20% OFF all Hunting Waders (also at San Rafael)
15% OFF all Gun Safes and Cabinets
40% OFF all Other Hunting Accessories & Cleaning Supplies

20% OFF all New Books in stock

Great deals can be found in all departments - fly fishing, hunting and regular fishing.

And don't forget the Huge Book Sale going on in our San Rafael store:
All NEW BOOKS - 20% OFF!
All USED BOOKS - 50% OFF!

Also - we will be selling off fixtures, cases, grid wall, slat wall, storage racks, rod racks, clothing hangers and peg hooks from our Santa Rosa location. If you are interested in fixtures or similar items, please feel free to email editor@westernsportshop.com

Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways or partial payments on sale items. All items sold "as-is". All sales final.

North Coast Heating Up!

For the past couple of weeks, we've had our heads tucked down, focused on clearing out the inventory in our Santa Rosa store. Luckily, we have staff members and a few customers who have gotten a chance to be out doing what matters - checking conditions on the coastal rivers.

With the lighter rains and warm days of the past week, conditions in some of the quicker-clearing rivers have gotten to be excellent. So, after you drop by the Santa Rosa store this last week of the sale, then you might just spend a little time closer to the coast.





You never know what you might come up with...

Serious Savings in Santa Rosa - Starts NOW!

click ad for full size

New stuff in stock. The deep discounts start right now.
Selected items are 50-70% off of retail.

We need to seriously reduce inventory, as well as clean out the back room and overstock. Now is the time to come to our Santa Rosa location at 2790 Santa Rosa Ave.

Stock up that tackle box and gear bag:

40% OFF all General Tackle - lures, line, weights, swivels, nets and gear
40% OFF all Conventional fishing rods (not fly rods)
40% OFF All Tying Material, hooks, tying vises and accessories
40% OFF All Fly Fishing Accessories
40% OFF All Knives

All Flies ONLY ONE DOLLAR!

10% OFF our already low prices on all new firearms in stock at our Santa Rosa store

$20 OFF ANY full case (10 boxes) of Steel Waterfowl Ammunition

20% OFF all Camouflage Clothing
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle and "Blue Box"
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses), rings and bases
15% OFF all Decoys (also at San Rafael!)
15% OFF all Hunting Waders (also at San Rafael)
15% OFF all Gun Safes and Cabinets

20% OFF all New Books in stock

Great deals can be found in all departments - fly fishing, hunting and regular fishing. As we get more room on the sales floor, we will be adding more items - come on by now for the best selection of hot deals and make sure you come back to see what has been added! New items will be showing up througout the next weeks.

And don't forget the Huge Book Sale going on in our San Rafael store:
All NEW BOOKS - 20% OFF!
All USED BOOKS - 50% OFF!

Also - we will be selling off fixtures, cases, grid wall, slat wall, storage racks, rod racks, clothing hangers and peg hooks from our Santa Rosa location. If you are interested in fixtures or similar items, please feel free to email editor@westernsportshop.com


Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways or partial payments on sale items. All items sold "as-is". No exchanges or returns on sale items.

Santa Rosa Sale Continues

We are still getting quite a few questions about the status of the Santa Rosa store. If you don't subscribe to our email newsletter, you may have missed the official announcement:

We have come to the difficult decision to close our Santa Rosa location. With the general economy idling, it makes sense to focus our resources on the San Rafael store only. We will be closing our Santa Rosa store at the end of January when our lease ends at that location.

Luckily, our most important asset - the knowledgeable anglers and hunters who make up the Western Sport Shop staff - will be joining us in the San Rafael store as we recombine operations in 2011.

My hope is that you will have the opportunity to continue to rely upon us as your hunting, fishing and fly fishing destination.

If you only shop in the San Rafael store, not much will change, except you may notice some new (and old) faces behind the counter in the new year.

For Santa Rosa customers, there are a few things to be aware of:
- All Western Sport Shop Gift Certificates and store credits will be honored at the San Rafael store.
- Any firearm pickups must be made in Santa Rosa before January 24th. Any pickups after that time will take place in the San Rafael store.
- Any warranty issues on items purchased in Santa Rosa can be taken care of through the San Rafael store.

Obviously, we are sad to have to close the Santa Rosa store, but feel that it is best for us overall.

The good news for you is that we need to reduce a good chunk of inventory from the Santa Rosa location. After the rush of Christmas, we have been going through all of our inventory, back room stock and items which - quite literally - we had forgotten we had. It all needs to be reduced, so it is time to act! We are discounting inventory in the Santa Rosa store up to 50% OFF of our regular low price. Great deals can be found in all departments - fly fishing, hunting and regular fishing. As we get more room on the sales floor, we will be adding more items - come on by now for the best selection of hot deals and make sure you come back to see what has been added!

Here are the highlights:

30% OFF all General Tackle
30% OFF All Tying Material
30% OFF All Fly Fishing Accessories
All Flies ONLY ONE DOLLAR!
20% OFF all Federal Centerfire Ammunition - Premium, American Eagle and "Blue Box"
15% OFF all Camouflage Clothing (also at San Rafael!)
15% OFF all Decoys (also at San Rafael!)

Plus, here are a few special deals for the readers of this blog:
20% OFF all optics (binoculars, scopes, spotting scopes & shooting glasses), rings and bases
15% OFF all Hunting Waders
20% OFF all New Books in stock
50% OFF all Used Books in stock

And don't forget the Huge Book Sale going on in our San Rafael store:
All NEW BOOKS - 20% OFF!
All USED BOOKS - 50% OFF!

Please note - Sale items are strictly limited to stock on hand. Sales items limited to Santa Rosa store only unless specifically stated otherwise. No layaways or partial payments on sale items. All items sold "as-is". No exchanges or returns on sale items.

Some Older Photos for the New Year

San Rafael fly department denizen Doug B. manages to get more than his share of fish. A lifetime of paying attention, listening, learning and fishing will do that for you.

So will trying things that not everyone has thought about... Certainly, everyone has heard about the bonefishing on Christmas Island. But, what do you do when you are laid over in Hawaii waiting for that connecting flight?

The answer, quite clearly, is unlimber that tackle and make some casts into the lagoon across from the airport:




And, yes, Doug did make it to Christmas Island as well.