We never really planned it that way, but we noticed in the first few years of running Western Sport Shop that Father's Day was always one of our busiest Sundays. We would see a ton of folks coming in - young children "bringing" their fathers into the store to take them fishing up at the lakes, or a couple of recent college grads getting what they needed to take their dads for a day throwing clays and comparing scores, or we'd see an older customer being taken care of by their son, returning a favor played out many, many years before when the son was wide-eyed and excited about spending the day with his father.
A month or so ago, when we were planning staffing and upcoming events, the question came up about doing something special for Father's Day. There were questions about bringing in some special merchandise or doing something new and different. A long pause occurred, and then one of our newer team members said, "Western is the special thing...."
The rest of us thought about that for a while, and realized how accurately that seemed to describe things. Sure, we'll do something on Father's Day*, but it helped remind all of us how many generations have intersected at Western Sport Shop - there are adults who some of us remember as young children, dear friends of the field and stream who have left us, many companions who have grown to know us like family, all from the simple act of spending time together in the outdoors.
In the meantime, if you want to get ready a little early, let us know what you want to do - fishing, hunting or fly fishing, where you want to go and what you want to pursue - and any of us will be happy to spend some extra time with you making sure you have all the things you need to have a great day afield.
*And we'll announce that here or via our email newsletter.
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